By: Sara Bojarsky
"The arrow, you don't see it?" my graphic designer asked. No, I replied. "Turn the logo sideways, don't focus on the letters," he insisted. Still no arrow. "Look between the E and X." And there, nestled brilliantly between the negative spaces, the arrow in the FedEx logo surfaced.
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In business and in general, we often get complacent with routine. We are fearful to venture off into new and innovative projects, because status quo is so comfortable; and when we experience rocky periods, we tend to endure the storms instead of diverting paths for more lucrative possibilities, as the fear of entering unchartered territories hinders the possibilities of greater successes.
I was such a person. Two decades ago, I started a wig company. Since a large percentage of clients require wigs for medical reasons, I wanted to offer the most natural wigs available in the market. After extensive research in this industry, I found a supplier that manufactures remarkable wigs, unlike any others I have examined. They purchase the raw hair from Russia and send it to China for manufacturing. Over the course of years, I have developed an excellent rapport with this supplier and a loyal clientele base.
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A Profile of Sol Polachek
By: Sarah Bojarski
If I did not know Sol Polachek, or if I had not reviewed his portfolio, our interview alone would not have informed me that Sol is a real estate mogul. He spoke instead of a few Cote St Luc developments; but his achievements relay a far greater success story - a Sol Polachek who led the company that built the Bell Center, the famous underground Promenades Cathedrale, 1250 Boul. Rene Levesque, Place Montreal Trust, Tour McGill College, Tour Scotia, 500 Boul. Rene Levesque, Complexe du Fort and Hotel du Fort; and the list goes on to over 50 buildings in Downtown, Montreal. Sol learned humility from his father and appreciation of business from his father-in law who were among his great mentors.
Image source: Flickr




