August 2012 Archives

The silver screen

By: Sara

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For some, going to the cinema is an indulgence, a special event that we treat ourselves with only once in awhile. For others, it can be a weekly event, and of course, there are many other types of cinema-goers in between. I personally belong to that group of avid film watchers, who are there for the opening night of an anticipated film or willing to see a box-office flop, simply for the experience of watching a movie on the big screen. As a personal experiment when I bought my new wallet, I decided to keep every ticket stub for every film I'd seen. Since I saw Daybreakers on the 19th of January 2010, I've seen eighty seven films in cinemas. So, I find myself in an apt position to compare a smaller scale cinema in my area versus the big one, the cinematic experience at the Scotia Bank Cinema on St Catherine St.

The last time I was at Scotia Bank Cinema was actually last night, to see the Avengers film for a second time. The great thing about seeing a movie of this scale at Scotia is that you can experience it on a variety of different screens, in addition to being able to see it in 2D or 3D. Where the first time I saw the film, I went to the regular old 2D showing on opening night. Of course, a blockbuster film like this would be enjoyable regardless, but the following time I saw the film, I splurged on the Ultra AVX screen. This screen allows for a higher picture and sound quality, as well as the ability to choose your own seat, all for an extra $5 on top of the $12.99 ticket price. In all honesty, while the screen is excellent, my ears certainly didn't detect the sound difference, nor did the ability to select my seat affect my enjoyment of the film. If you arrive to any film early enough, you can select your seat anyway. If this is a determining factor for a moviegoer to spend the extra $5, I think it's a bit of a rip off.

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